A brand builder at heart, Monika brings a vast FMCG experience spanning global, regional, and local roles to the Effie Europe judging panel. At Heinz, she specializes in scaling strategic and cultural brand platforms across markets — turning locally resonant ideas into powerful, multi-market forces.
Monika is a firm believer that great marketing starts with a deep love for creativity and a genuine commitment to serving consumers. She brings that same lens to evaluating effectiveness — looking for work that doesn’t just travel across markets, but truly lands with people.Her passion for creativity speaks for itself: a Jodi Harris Scholar and two-time Cannes Lions winner with Heinz campaigns, she knows what it takes to build ideas that travel and leave a mark with consumers and culture.
