Starting out in consumer research before diving deep into communication and advertising, I have found my home in DDB Athens, where I am currently Strategic Planning Director.
My daily mission includes turning insights, data and the occasional beautifully inconvenient truth into relevant brand stories.
Over the years, I’ve been lucky to work with some of the best-known, and a few proudly lesser-known, global and local brands across FMCG, energy, automotive, banking, insurance and food.
That variety is what keeps the work interesting: constant newness, cross-pollination of ideas, and very little chance of ever saying “we’ve seen it all before” with a straight face.
As an Effie Europe judge, I look forward to celebrating work where strategy, creativity and effectiveness not only sit at the same table but actually get along.
