Patrícia began her advertising career at MUW Saatchi & Saatchi, where she built deep expertise across finance, telecommunications, FMCG, pharmaceuticals, real estate and energy — working with brands such as ČSOB, Šariš (Asahi), Jameson, Absolut, Bioderma, and J&T Real Estate. Her background in NGO work gives her an uncommon ability to blend social purpose with commercial effectiveness.
Her talent was quickly recognised: she won the Young Lions competition in Slovakia in 2019, placed in the top three Young Marketers nationally, and by 2023 was ranked among the top three Strategy Directors in the country. She has joined national Effie, Effie Europe and Golden Drum juries.
As Head of Strategy at Zaraguza, Patrícia led one of Slovakia’s most talked-about campaigns: a collaboration with Ukrainian AI company Respeecher to create a synthetic voice for Slovenská sporiteľňa — long before generative AI became mainstream. The result won Grand Prix at Digital Pie, Gold at the World PR and Communication Awards, and the title of Most Creative Campaign of the Year in Slovakia. She loves making things that actually matter.
