Steffen is a brand and strategy consultant with over 25 years of experience, driven by a simple belief: the future is good/good is the future. A pragmatic optimist, he helps brands, teams and organisations move forward with clarity, purpose and impact.
He currently works as Strategic Lead for ALDI at Serviceplan Belgium and is Founding Partner of The Beyonders, a change-for-good agency focused on brand-led transformation. Previously, he co-founded 20Something, where he served as CEO and Strategic Director. Throughout his career, he has contributed to award-winning work, including Effie cases, often playing a key role in shaping the strategic narrative behind the results.
Before entering the agency world, Steffen held consultant, marketing and customer experience roles at Accenture, Essent and Proximus. He has also lectured Brand Strategy at Solvay Brussels School and served as Talent Manager at ACC Belgium. Across his work, he focuses on helping brands make sense of who they are, who they can become, and how they can drive change that matters.
