As Director of Integreate at DPG Media Advertising Belgium, I sit at the intersection where media, creativity, and commercial impact come together.
My journey began in the heart of the media world as a creator and producer for television and film. It was there that I learned the fundamental art of building content that truly moves an audience.
After seven years in production, I transitioned to the commercial side of Belgium’s largest media group, DPG Media. This move allowed me to bridge my passion for marketing with my creative roots. Having held various roles—from Product Manager Fiction to Creative Development Manager—I now lead Integreate, The creative hub of DPG Media Advertising Belgium. We are a multidisciplinary creative team dedicated to challenging the status quo. We transform brand challenges into innovative, cross-media stories that unlock the full potential of our media platforms—an approach that recently earned us the title of Native Agency of the Year at the Branded Content Awards.
Beyond my obsession with impactful & creative advertising, you’ll usually find me running or cycling through nature. I’ve found that the sharpest insights and best ideas rarely come from staring at a screen; they almost always arrive during a long climb or a trail run.
