Tobias Sparnaaij is an international brand and marketing leader with over 10 years of experience driving growth, premium innovation, and brand turnarounds through consumer led, effectiveness driven marketing. He has held local, regional, and global roles at Unilever across skincare and ice cream, collaborating with teams in more than 60 markets.
Based in Amsterdam, Tobias currently leads the Magnum Masterbrand and sticks platform at The Magnum Ice Cream Company, overseeing global brand strategy, innovation, visual identity, and integrated communications. He is the strategic lead behind key global platforms, including the 2026 House of Magnum and Find Your Summer campaigns, with a strong focus on translating creative ambition into measurable business impact across markets. His experience spans global campaign development, consumer centric product innovation, and progressive media approaches across gaming, creator led platforms, and emerging digital channels.
