Lauren McIlroy is a Global Strategy Director at TBWA Neboko in Amsterdam. Over the past 15 years in creative strategy and brand building, she’s partnered with leading global brands across different categories with different challenges. Across Sport and CPG to Financial services and B2B logistics, her focus has remained consistent: shaping the conditions for meaningful change in how brands think, show up, and evolve over time.
Lauren leads with curiosity and enjoys finding tensions that help brands create change in the world. She believes that creative is most effective when it moves people. Her work for adidas is testament to this.
