Adam is a passionate leader at the intersection of consumer marketing, digital commerce, disruptive innovation and organizational transformation.
For over 20 years, he has been driving the growth of brands and business for L’Oréal across European markets.
Currently, he leads the E-commerce transformation and spearheads the innovation agenda for the Poland & Baltic Hub.
His previous roles include Marketing Director for Western Europe at L’Oréal HQ in Paris and then General Manager of the Consumer Products Division—initially in Kyiv, covering Ukraine and the Caucasus, and subsequently in Warsaw, leading the team and business across Poland and the Baltic States.
Beyond business, he actively mentors start-ups, young entrepreneurs and students, and also serves as an academic lecturer sharing his business and social passions.
