Tad Greenough is the first Global Chief Creative Officer at Pernod Ricard, where he leads creative strategy and development across one of the world’s most storied spirits portfolios — including Absolut, Jameson, Chivas Regal, The Glenlivet, Malibu, and Kahlúa.
With over 30 years of experience across agency and client side, Tad has built a career around creative work that is both culturally resonant and commercially effective. Before Pernod Ricard, he led Nike’s EMEA creative business at Wieden+Kennedy Amsterdam and served as creative director in Europe and North America for Nike’s global sports and Olympic Games work — producing some of the most recognized campaigns in modern sports marketing.
He has shaped brand platforms for Nike, Jordan, Nissan, MasterCard, and Burger King, among others, with a consistent focus on ideas that travel across cultures, channels, and markets.
