After graduating from Science Po Paris, Sébastien began his career as a project manager at DDB, where he worked on FMCG brands such as Nestlé and Nestlé Purina Petcare among others. He then joined the New Business team to coordinate the agency’s pitches.
In 2007, he decided to focus on digital strategies and joined Megalo, a creative hot shop, where he became a digital strategy consultant for Warner Bros, Lacoste and Bulgari among others.
He joined BETC’s Strategic Planning department in 2011, where he drew on his dual expertise in both digital and brand strategies to work on major international brands such as evian, Air France, Sephora and Lacoste.
In 2013, he created the engagement and communications planning department, and in this capacity, built communications strategies and digital thinking for all the agency’s clients.
End of 2019, Sebastien has been appointed Global Chief Strategy Officer of BETC Group. He co-spearheads the Consulting and Strategic Planning practice as well as the international development of the agency and the thought Leadership (Prosumer research, X INDEX) for the Havas Group. Sébastien supervises all brand and digital strategies for the agency’s portfolio of clients. He’s also directly involved in building brand and communication strategies for Canal +, EDF or Lacoste.
