Anelia Mircheva

Anelia Mircheva has over 25 years of extensive experience in marketing, advertising and communications. Since 2017, she has held the position of Senior Marketing Manager at Visa in Bulgaria. Prior to this role, she led marketing teams at First Investment Bank, Overgas, and Access Finance for over a decade, where she played a pivotal role in developing their marketing activities. Additionally, during her tenure, Anelia Mircheva spearheaded impactful marketing campaigns and brand initiatives, elevating the visibility, reputation, brand identity and market positioning of the organizations she served. Notably, her contributions at Raiffeisen Bank were instrumental in shaping the bank’s the product portfolio.  

Anelia is widely regarded as an expert in modern communication trends, with a deep understanding of the intricacies of financial services marketing. Her contributions have significantly impacted Visa’s local and cross-border initiatives in Southeast and Central and Eastern Europe, earning her high acclaim.