Bence Német is Head of Strategy at Diageo’s Europe Media & Digital Centre, where he shapes the strategic direction of a connected media and digital ecosystem across Europe region, bringing together media, content, data and consumer experience.
With two decades of experience in marketing and media, he has a strong track record of driving transformation at scale and evolving fragmented local approaches into integrated, consumer-centric systems. His work focuses on unlocking both effectiveness and efficiency, from redefining agency operating models and investment frameworks to embedding data-led decision-making and measurable business outcomes at the core of marketing.
Previously, Bence led media for Eastern Europe, partnering closely with senior market leadership to elevate strategic planning and execution. He has played a key role in connecting global ambition with regional delivery, ensuring that transformation is not only designed but also successfully implemented across diverse markets.
Bence is passionate about marketing that drives tangible business impact, where creativity, data and media operate as one cohesive system. Outside of work, he has been skiing for over 35 years, a passion that reflects his mindset: long-term commitment, continuous progression, and performing with precision under changing conditions.
