Ciara O’Meara, Creative Director, VCCP

Ciara started her career over 15 years ago at Ogilvy Dublin working on Ford, GSK and Coca-Cola. She then moved to an independent agency where she was part of a team that won Ireland’s first digital Cannes for O2. Next she moved to DDB in Toronto where she continued to make award-winning work and was on the Canadian Strategy Top Art Directors list, twice.  

Next Paris and London beckoned as she joined BETC and after a few more years, JOINT London. In that time she made global campaigns for the likes of Amazon, Bacardi, Diet Coke and Danone. Her work in more recent years has campaigned for sex worker rights to shared parental rights; helped Taco Bell own the moon; made babies happy with the first song scientifically tested to do so for Danone that also charted no.1, and transformed Bacardi back into a global untameable icon. 

In 2019 she joined McCann UK where she became one of the first female creatives to be made Managing Partner while also creatively leading Mastercard for the UK and Europe and helping the brand become more integrated and a TikTok success

Besides having many industry awards for her work, she’s also personally been selected as a Campaign & Creative Equals ‘Future Leader’, The Gerety Awards UK ambassador, one of The Dots International Trailblazing Women and an IPA Women of Tomorrow Finalist along with being on The Pitch 100 Superwomen list. 

As a mother of two (wild and gorgeous) boys, she wants to support more creatives who are mothers and launched ‘The Unicorn Union’ in 2023, a safe space for advice and jobs that is also evolving into a podcast and live events. Alongside this she is also a committee member of SheSays and has been since 2014, during that time she has created events and initiatives to help with diversity, the gender pay gap, along with getting more female talent into creative departments.