Derwin Myers is a Senior Strategist at Folk VML with nearly a decade of experience spanning creative strategy, communications planning, research and effectiveness. A decorated Effie winner, he has worked across a wide range of sectors including public health and behaviour change, retail, government services, telecommunications, financial services, automotive and the charity sector.

He brings particular expertise in behaviour change and marketing effectiveness, with a focus on evaluating success through real-world business and behavioural outcomes. His approach is defined by rigour and analytical discipline, with a strong emphasis on attribution, isolating the impact of communications within wider market dynamics, and distinguishing short-term results from long-term brand building.