“Stay Curious.”
It’s the simplest advice and the one Dimitri De Lauw has built his entire career on.
As an independent Strategy Director and service designer, he works across agencies and clients to solve one core challenge: how to make brands matter in people’s lives. Before going independent, he spent over 25 years shaping brands at BBDO, Wunderman Thompson, Accenture Song, VML, and Kantar.
With a background in psychology, Dimitri has always been fascinated by what drives people not just what they say, but what actually moves them. Because in his view, effective marketing isn’t about messaging, it’s about connection.
Today, he partners with a range of clients and agencies, helping translate business ambition into strategies that resonate in the real world.
Dimitri returns for his third time on the Euro Effies jury, in its 30th anniversary year. Over the years, he has helped bring home eight Effies — not by chasing awards, but by focusing on work that works
