Eimear Fitzmaurice, Head of Planning, Folk Wunderman Thompson 

Eimear is an award winning strategy leader with over 13 years’ experience. Passionate about creating collaborative environments in which clients and agencies can solve business problems together through creativity, she brings powerful cultural and consumer insight to inspire effective ideas. In recent years, Eimear has been reimagining how creative and brand strategies can bring about real world change for better livelihoods and a better planet. 

Eimear has worked across many categories and markets spanning FMCG, Telco, Beauty, Insurance, Energy, Public Sector and Banking. Clients past and present include Heineken, William Grant & Sons, Unilever, Vodafone, Three Mobile, Bank of Ireland and Ireland’s postal service, An Post. 

Her work has been awarded at Cannes, Clios and multiple times at Effies Ireland.