Maria Herranz, Managing Director ABC, Ogilvy

Maria has broad experience in marketing and advertising managing integrated communication for some of the most important service and FMCG companies. 

Specialist in brand building and in partnering with clients to develop plans and campaigns with an integrated-media agnostic vision that help them achieve their marketing objectives. 

“I really love the strategic part of my work and getting deeply involved in our clients businesses” 

Maria currently leads a group of clients at Ogilvy Madrid such us: Heineken Group (Cruzcampo, Desperados, El Aguila, Amstel), Mondelez (Suchard, Milka, Principe, Philadelphia, Halls). The Coca Cola Company, Uber,  BAT (Glo, Vype), Leroy Merlin, Vivo amongst others. 

She has won several gold Effie Awards in 2018, 2020, 2021 including the Grand Prix, and a Gold Euroeffie in 2022. 

She has previously worked for Havas and FCB.