Marketing and branding leader with 20+ years of international experience, driven by a simple belief: great brands are built at the intersection of data, creativity, and deep consumer understanding.
Today I lead Media and CMI at Haier Europe transforming insights into actions that drive marketing impact and product innovation. Previously Global Brand Director at Acer, working across Milan, Lugano, and Taipei, reporting to the Global CMO. MBA holder and a firm belief that insight without action is just trivia, I also actively shape industry conversation through marketing, branding and advertiser associations.
