Giovanna Loi is Vice President Global Marketing & Direct Sales at Costa, a role she has held since November 2024. She leads a broad scope including Brand & Advertising, Customer Engagement, Omnichannel Media, eCommerce, and the Global Customer Center.
With a background in electronic engineering, she has built her career at the intersection of technology, marketing, and customer experience. Before joining Costa, she was Chief Digital Officer at WPP Media Italy (formerly GroupM), following earlier roles at leading publishing and consulting companies, where she focused on digital transformation, data, and innovation.
At Costa, she works on integrating brand, data, and channels to bring the “Live Your Wonder” promise to life—translating it into consistent and meaningful experiences across the entire customer journey.
