Giulia brings over 13 years of brand-building experience at Procter & Gamble, where she has led some of Europe’s most dynamic campaigns and category transformations. From launching ZzzQuil as the #1 sleep aid across the continent to reshaping wellness giants like Vicks and Oral B power, she blends bold creativity with sharp commercial instinct. Her work consistently turns insights into action—and products into powerhouses.
Currently, Giulia works in Brand Building Innovation & Communication (BBIC) at P&G, where she drives strategic innovation and creative excellence across Homecare. She’s passionate about work that connects deeply with people and entertains them—because in her view, the best advertising moves hearts and moves business.
Before her brand journey began, Giulia was a drummer in a rock band—a rhythm that still fuels her leadership style today. She knows how to listen, when to improvise, and how put on a good show that catches attention. As an Effie Awards judge, she’s excited to recognize the campaigns that hit all the right notes—strategically and creatively.
