Ioana is a communication professional driven by curiosity and a passion for creative and effective solutions. In her six years in advertising, she’s lived many lives as a creative and strategic planner working on FMCG, retail, pharma, and oil and gas clients for both local and global agencies. With strong expertise in the CSR sector, Ioana believes purpose should be a non-negotiable element of every brief, leveraging the power of communication to help brands make a meaningful contribution to society. At Ogilvy, she focuses on defining inspiring paths for her clients, with an approach that intesects tradition reasearching and innovating with new technologies.  

As a strategist from Romania, she values resourcefulness and appreciates brands that dare to address complex social problems, regardless of their category. Since we are crossing dense historical times, she anticipates robust and impactful cases. She also hopes to see data and AI leveraged to optimize campaigns and foster scale, believing that technology best serves us when it allows us to focus on being more human.   

For Ioana, Effie is the celebration of excellence in strategic thinking, so as a first-time judge for the awards, she couldn’t be happier to contribute to recognizing these industry benchmarks and to be immersed in the best work in Europe.