Irina Becher

Creative & Business Development Director, Leo Burnett

Creative Director coordinating the regional P&G dedicated hub in Leo Burnett Bucharest, overseeing the SEE and Nordics region, with 20+ years of experience on brands like Anheuser Busch, Volkswagen, Volvo, Pizza Hut, Ariel, Old Spice, Always, Head&Shoulders, Doncafe and many more. Multiple Euro Effie winner, local Grand Effie and Client of the Year winner (2 times), with awards in Golden Drum, IAB MIXX Europe Awards, shortlist in Cannes and a consistent coordination activity on local campaign impacting business and local creative recognition.
In my free time, I write children’s books – I have 3 published and one on the go. Enjoy and play music for fun and raise twins.