Jacobine is Marketing Excellence Director Europe at HEINEKEN. She works closely with marketing teams and agencies across Europe on local brand portfolios and ~30 key local brands representing the majority of the regional business, from brand positioning , iconic identity and product design to translating it to great creativity, innovation and excellent execution across media and BTL on shopfloor and outlet. In her regional role she sets the standards on what great looks like in the area of brand positioning, product design, creativity and ensures delivery against those standards. She brings external inspiration, trainings and enables cross market learning to raise the bar on marketing and equip and motivate all marketers in the region to do a great job.
Jacobine has over 25 years of experience working for HEINEKEN in various marketing roles at global , regional and local level . She is passionate about building strong brands especially working with HEINEKEN people and agency partners from all around the world.
