Originally from Belgrade Serbia, Ivo is marketing professional with twenty years’ experience in telecommunication and banking industries.
Dealing with business strategy and value propositions, experience design, marketing communication, and brand strategy. Experienced in integration, rebranding, and repositioning of the companies in a highly competitive environment.
With formal education in information systems, he has been developing commercial competences in Serbian telco startup back in 2007, from business insights and analytics to leading B2C segments in A1 Serbia and Slovenia. Strategic repositioning with new value and communication platform in Serbia that enabled strong multiyear growth has been the most rewarding part of this period, with marketing success being materialized by winning first ever golden Effie in the country in 2018.
Largest banking integration till 2020 in Serbia was the next challenge for him, leading product development, marketing and customer experience of the integrated bank OTP Serbia. Ivo went back to telco industry in 2024 joining SBB as CCO, consolidating sales channels and operations till acquisition by Yettel Serbia in early 2025. Currently occupied with channel integration, frontline AI solutions, and channel performance in ongoing integration.
IAA Serbian chapter advisory board member, participating in Effie Serbia as a contestant and a juror over the years and within different companies.
