Jean Allary, Partner, Artefact

Following a “Branding & creative thinking” degree from Celsa-La Sorbonne in 2008, Jean began his career at Naked Paris, where he popularized integrated marketing communications in France, working for Peugeot, Chanel, Group Seb and Coke. He then spent two years at Mediacom, muscling up his media skills for Danone, Audi and Dell. After that he joined BETC to improve the digital planning culture with Ferrero, Peugeot, Bouygues Telecom. Through consumer centric methodologies, tools and a strong data-driven consumer culture crafted along the way.   

He shorty led engagement planning at Ogilvy Paris just before joining Artefact as Partner in charge of creative strategy, where he continues to infuse consumer culture into both the creative projects as well as strategix assignment led by consulting. Artefact 3000, the creative unit of Artefact he cofounded and he is currently coleading, started from scratch to 75 employees in 7 years, with 20+ active clients.  

Writer of two books: 

-2018: La publicité à l’heure de la data

-2022: La transformation positive des marques

Lecturer in Celsa-La Sorbonne in 2008 from 2009 to 2014.  

Blogger of Notre Lien Quotidien from 2007 to 2022 (1M+ views spanning 15 years), NLQ still existing on Linkedin.