Krzystof Lojek, Business Unit Director, USP Zdrowie

As a seasoned marketing professional with over 16 years of experience, I have honed my expertise in transforming marketing strategies into successful business ventures. Currently serving as the Business Unit Director at USP Zdrowie since 2017, I have been instrumental in launching new brands such as Difortan and REME, reclaiming market leadership for established products like Artresan, and enhancing market share and profitability for key brands including APAP and Ibuprom. 

My career also includes extensive experience in the FMCG sector, having worked for several years with the Carlsberg Group. I have managed brands locally, and globally.  

My academic foundation includes a degree from the Warsaw University of Technology and further studies at Kozminski University, equipping me with a solid technical and managerial background. 

Leading a talented team, I remain dedicated to driving innovation and excellence in pharmacy, continually striving to achieve outstanding results in a highly competitive market.