Jean-Baptiste began his career at a Paris-based off-media activation agency. As a Digital Brand Strategist, he led the digitalization and social media amplification of large-scale consumer brand events and trade marketing activations. He worked with major brands including Coca-Cola, Heineken, and Electrolux.
He then joined Herezie, continuing in a similar scope but starting from national film and print advertising campaigns. Supporting key accounts: Harrys, Brasserie Kronenbourg, and Chanel.
In 2017, he joined We Are Social to work on the Renault account. Since then, he has contributed across the agency’s full client portfolio, advising both on brand messaging strategy and the design of comprehensive social and digital ecosystems. He has led the Strategic Planning team since 2020 and also oversees the agency’s Influence Marketing vision. He currently works with ALDI, Avène, Air France, EDF, and Samsung.
