Jelena Čadjenović is a marketing expert with more than 20 years of experience in brand strategy, communications, customer experience, and marketing effectiveness. Holding an MA in Economic Psychology, she started her career in advertising agency, developing through account management and strategic planning roles at JWT (Studio Marketing JWT), before moving into the telecommunications industry.
She spent over a decade at A1 Serbia (formerly Vip mobile) and later within United Group, leading teams across market intelligence, customer experience, brand management, and marketing communications. During this period, she helped create some of Serbia’s most recognized and awarded campaigns, earning numerous local, regional, and international industry recognitions, including Effie awards. From 2021 to 2025, she served as President of the Organizing Committee of the Serbian Effie Awards Serbia.
Today, Jelena leads Pandora marketing across 12 distributor markets within SF1 Group, focusing on local market growth, campaign execution, and delivering strong business results while maintaining brand consistency across diverse markets.
