Strategic Marketing Leader with over 15 years of experience in the Direct-to-Consumer space. She currently leads marketing for the Central and Eastern European region at Zalando, where she is responsible for crafting regional marketing strategies, overseeing the orchestration and execution of campaigns and brand activations across 10 diverse markets. Prior to joining the e-commerce sector in early 2022, she was deeply involved in the telecommunications industry, building and scaling the post-paid segment for Poland’s largest mobile operator. Her expertise spans the full product lifecycle—from strategy and development to navigating the complex technological and consumer shifts of a dynamic market.
A specialist in translating global visions into localized resonance, passionate about leveraging deep consumer insights to capture high-value market opportunities.
