Curiosity and courage sit at the core of everything I do. I’m driven by a desire to understand people, culture, and behavior beyond the obvious and to translate those insights into marketing that truly resonates.
As Marketing Director at BAUHAUS Finland & Estonia, I lead marketing across a multi-market retail environment, working at the intersection of brand-building and performance. My focus is on creating commercially impactful marketing that connects long-term brand development with measurable business results.
I believe effectiveness comes from work that makes people feel something, not just notice something. Throughout my career, I’ve worked closely with cross-functional teams to turn customer insight into campaigns and experiences that are both creative and accountable.
I actively seek out discomfort as a signal of progress. Challenging conventions and pushing beyond safe solutions is essential to creating work that stands out and delivers exceptional results.
