Kay McCarthy is a senior communication, planning and insight leader with over 30 years’ experience delivering effective, insight-led marketing and communications strategies for major international brands, destinations and public-sector organisations.
As Founder of leading strategy agency MCCP , Kay leads insight-driven strategy programmes that underpin communications effectiveness across multi-market and audience contexts, with depth in tourism, health, retail, alcohol, fmcg, education and finance sectors.
Her career spans client side (Diageo), global network agency strategy leadership at McCann WorldGroup, and as a founder of an award winning independent strategy consultancy. Kay has deep expertise in strategic planning, communications effectiveness, behavioural insight and evidence-based decision-making.
Kay has both judged and led work recognised by Effie Awards (Ireland & UK) and other major industry bodies, bringing a rigorous, effectiveness-first lens to both commercial and public-interest communications.
