Krzysztof Mocek

Krzysztof Mocek, CEO Creative Practice, dentsu Polska & CEE

With nearly 20 years in the advertising industry, Krzysztof combines experiences from both the media and creative technology worlds. He spent 15 years at the largest media houses in the Polish market, starting as a junior specialist, and eventually managing the Carat brand (part of dentsu Poland). Under his leadership, Carat significantly improved its market position, acquiring dozens of new clients and winning numerous industry awards over five years. He also served as COO of the dentsu group in Poland for two years, co-leading the transformation and implementation of a new integrated structure.

In 2018, Krzysztof undertook the transformation of dentsu’s creative and technology companies, integrating all five (including Hypermedia and Socializer group companies) into one agency under the Isobar brand (now Dentsu Creative). Since then, he has expanded the client portfolio, secured international production and technology contracts, developed new products, and established new partnerships with major global technology platforms.

Since 2021, Krzysztof has also been responsible for integrating the Red8 and Propeller group companies into dentsu structures and managing the creative structure of nearly 1,000 talents in Central & Eastern Europe. He was also in charge of establishing one of dentsu’s global R&D centers, Dentsu Lab, in Warsaw. The creation of this R&D center confirms that the CEE region is recognized as a key location on dentsu’s global map, alongside cities like London and Amsterdam.