Liliana is an Intelligence & Strategic Planning Manager at Bar Ogilvy,, where she develops content strategies for Nestlé Infant Nutrition and brand strategies for prominent clients including TAP (Portugal's national airline), Galp (energy company), and Millennium (banking). 

With a passion for market trends, consumer behavior, and psychology, Liliana brings a data-driven perspective to strategic brand challenges. Prior to joining Bar Ogilvy, she served as Strategy Manager at GroupM, where she leveraged consumer insights for brands like Coca-Cola, Credibom, Auchan, and Danone. 

Her career in advertising began in 2015 at a boutique agency named VOQIN’. During her first five years in the industry, she worked primarily with international brands including Guess, Jaguar Land Rover, AMD Brasil, amongst many others. Initially focused on designing brand activations, her expertise and success led to her being invited to head the global strategy team.