Matúš Ficko is Strategy Director at TRIAD Prague, where he has spent the last eight years turning briefs into ideas people actually care about. He took over the agency’s strategy lead in 2024 and has built a reputation for staying close to the sharp end of creative work.
He has helped shape award-winning campaigns for brands including Flashscore, Seznam, Sedita, OREA Hotels, Tullamore D.E.W. Radegast and Gambrinus. His work has contributed to multiple Effie Czech awards and helped TRIAD Prague repeatedly rank among the most impactful agencies in the country at Impact Awards Czech.
As an Effie Europe jury member, he looks for work where strategy is not just written nicely in the entry, but visible in the idea itself: sharp, simple, effective, and ideally impossible to ignore.
