Maeve Kelly is a senior marketing leader at Allianz Ireland, where she leads the Marketing Strategy, Planning and Insights function, partnering closely with commercial teams to drive brand growth grounded in consumer insight, effectiveness and long-term value creation. Alongside her marketing role, Maeve over social impact for the business, shaping initiatives that deliver meaningful outcomes for communities while strengthening brand trust and relevance. Maeve previously served as Interim Head of Sustainability at Allianz Ireland, giving her deep experience at the intersection of purpose, business strategy and measurable impact. Her background spans brand leadership, strategy and performance marketing roles across financial services and retail, with a consistent focus on translating insight-led strategy into real-world results.
