Michalis brings over 20 consecutive years of experience in advertising, with the vast majority of his career devoted to what he is most passionate about: understanding people, translating human insights into strategic thinking, building impactful brands, and contributing to the creation of ideas with the power to deliver measurable, brand-defining results.
Since 2014, Michalis has served as Head of Planning at Ogilvy Greece, where he and his team have been the strategic force behind some of the most successful and impactful campaigns in the Greek market for brands such as Cosmote, Telekom, Germanos, Eurobank, Athenian Brewery, Mondelēz, Aegean Airlines, Anytime, IKEA, and many more, spanning a wide range of sectors and business challenges.
Under his tenure, Ogilvy Greece has been recognised as the Most Effective Agency in Greece at four consecutive local Effie Awards, earning numerous accolades across multiple clients and categories, as well as recognition at the Euro Effie competition.
In 2024, Ogilvy Greece further cemented its standing as a world-class creative and effective agency, ranking 1st in Europe and 8th worldwide in the prestigious 2024 Global Effie Index.
