Rastislav Benka is the Brand campaign manager at Slovenská sporiteľňa (Erste Group), the largest commercial bank in Slovakia. As an accomplished marketing professional with an extensive track record in the financial industry, he has played a pivotal role in transforming the bank into a modern, digital-first leader – projects like new bank website and new banking app George campaign are fundamental part of his portfolio. Besides that he connects bank with cultural trends such as gaming (Assassins Creed VISA card) or street dance.
Rastislav’s expertise spans comprehensive brand building, digital & brand strategy, management of large-scale ATL campaigns, events & activations.
A firm believer in continuous professional development, he is fan of evidence-based marketing principles by Sharp, Feldwick, and Mark Ritson. He holds the IAB DIMAQ certification and has completed Scott Galloway’s prestigious Brand Strategy program.
Frequent member of the jury for marketing & media awards in Czech and Slovakia.
Under his project lead, Slovenská sporiteľňa consistently earns top honors at prestigious industry awards, including multiple Effies.
He is married father of one daughter. In his precious free time he plays bass guitar in a rock band and you can find him also in a gym or martial arts club.
