With 27 years experience in advertising, I am an enthusiast of the industry and I do believe in the power of brands & communication to do more and better for the people. I am a proven effective, creative and impactful professional, with deep knowledge of branding & media. Along my career, I’ve been leading innovation, strategic brand launches and impactful repositioning projects, having a deep knowledge and understanding of the consumer insights. Lots of the campaigns that I led have been awarded within the most important national and international advertising competitions such as: Cannes Lions, Effie Europe, Golden Drum, Eurobest, Andy NY, Effie Romania, Internetics. I have a long term contribution to Effie Romania, playing multiple roles along the festival history: from participant brand for 20 years and juror for 11 years, to member of the Steering Committees and even President of the Effie Romania Organizing Committee in 2022.
