My name is Roderick Hietbrink, 42 years old and a proud citizen of Amsterdam.
For the last 3 years at pladis The Netherlands I’m the Head of Marketing. In this role I’m responsible for all the marketing activities deployed on our local jewels; Verkade and Sultana. Two local love brands that are part of the bigger pladis organisation.
16 years ago I started my carrier as a Junior Brand manager within the FMCG industry and I’ve never left the industry since. After two years I’ve moved from food to non-food category and worked 12 years for Kimberly-Clark Ltd, known for great brands like Kleenex, Huggies and Andrex. After 4 different roles in local and regional marketing roles, I’ve moved back to the food side of business namely biscuits and chocolate.
