Sophia Goerner is European Strategy Director at Innocean Worldwide Europe, where she has led strategic thinking across the agency’s European network since 2016. With over two decades of experience, she has built deep expertise across the full spectrum of the automotive world, from mainstream and innovation-led brands to premium and luxury, shaping strategy for some of the most recognised names in the industry.
One of the founding members of the Innocean Berlin office, Sophia has been part of the agency’s journey from a small team in a coworking space to an internationally awarded creative powerhouse. She oversees a team of strategists working across markets, ensuring the kind of connected, consistent thinking that defines effective pan-European communication.
Beyond her client work, Sophia is committed to the craft of strategy itself. She teaches at Miami Ad School Europe, bringing real-world strategies to the next generation of creative talent.
As a judge at the Euro Effie Awards, she brings a sharp eye for what makes communication truly work, grounded in years of experience turning complex brand challenges into effective, lasting solutions.
