Sophia Goerner

Sophia Goerner is the European Strategy Director at Innocean Worldwide Europe, a role she has excelled in since 2016. She heads a dynamic team of female strategists, driving innovation and excellence in strategic communications across Europe. Sophia has collaborated with over 15 car brands throughout her 20-year career, making her a distinguished expert in the field. 

Sophia is one of the founding members of the Innocean Berlin office, witnessing its growth from a small team of three in a coworking space to an internationally awarded creative powerhouse. Her journey with Innocean is marked by a commitment to innovation and excellence. 

Sophia is at the forefront of brand consultancy and is currently developing the Innovation Center of Excellence at Innocean. This initiative aims to seamlessly integrate data, media, strategy, and creative to deliver groundbreaking solutions. Her dedication to effective communication that addresses human problems is evident in her work and her role as an educator. She teaches strategy to creatives at Miami Ad School Europe, shaping the next generation of industry leaders. 

As a judge at the Euro Effie Awards, Sophia brings a wealth of experience and a passion for transformative advertising. Her contributions to the industry highlight her as a leader in creating impactful and effective strategic communications.