Tim Craig is Managing Director of mReaction, an integrated B2B marketing agency based in Amsterdam and Manchester. He specialises in turning brand strategy into measurable commercial growth across European markets.
He built his career in agency (clients including Toshiba, BSkyB, Fortis Bank) and in corporate telecommunications with senior roles at Liberty Global (Virgin Media, Telenet, Ziggo), leading marketing, proposition and go-to-market strategy across multiple international markets. His work focused on simplifying value propositions, scaling campaigns and driving customer growth and ARPU at pace.
At mReaction, Tim leads award-winning programs for clients including Kramp, Wolters Kluwer and Mambu, aligning brand and demand to deliver tangible business outcomes. He brings a commercially grounded, results-driven perspective to marketing effectiveness and judging.
