Renata is a seasoned Data & Analytics Director with over two decades of dedicated expertise in market and data research. Her extensive career spans marketing research agencies, the finance sector, and data consultancy, where she has consistently leveraged insights to shape brand strategies. Since 2014, Renata has been at the forefront of media analytics leadership, culminating in her current role as Data & Analytics Director at WPP Media.
She firmly believes that robust data and actionable insights are the indispensable foundation for crafting truly great and effective campaigns.
Beyond her corporate leadership, Renata proudly co-hosted the Czech Effie ceremonies in both 2024 and 2025.
