With almost 30 years in advertising, Mihai has spent most his career leading the most awarded Media Agency in Romania, UM. His team’s recognition track record includes Agency of the Year @ Festival of Media Global in 2016 (7 Gold awards, 1 silver, 1 bronze + Grand Prix for the best campaign in 2016), Media […]
As Strategy Director at Omnicom Media Croatia, she brings extensive experience in advertising in the Croatian market, working across a wide range of brands and categories. With a background in sociology, she is particularly interested in how social change shapes consumer behaviour—and how it continuously reshapes the way brands need to show up in media […]
With more than 25 years of experience, Lucía began her professional career at Canal+, joining Shackleton in 2004, where she held various positions of responsibility over 19 years. In addition, she became a partner of the agency in 2008, a role she maintained until its sale. After the acquisition of Shackleton by Accenture in 2019, […]
Marcel Aalders RM is a positioning and marketing strategist who helps organisations view their brand positioning from a fresh perspective and translate it into a sharper, more effective brand and marketing strategy, stronger online and offline customer experiences, and brand-aligned employee behaviour. Deep customer insight is always the foundation of his approach. At a time […]
Juuso Kemi is the Creative CEO of Make it Simple, a Finnish creative agency recognized as the most awarded agency in Finland in 2023. With over 20 years of experience, Juuso has built brands and led marketing that consistently breaks through – earning all major Finnish industry awards, including the Grand Effie. He believes in […]
Katerina Todorovski is Head of Brand Marketing at BCR (Banca Comercială Română), part of Erste Group, where she leads the brand strategy and marketing direction for both BCR and George, First Intelligent Banking. With over 20 years of experience across telecommunications, FMCG, and banking, spanning both agency and client-side roles, she brings a strong, holistic […]
Lenka (Leni) Kralova is a senior marketing leader focused on how brands grow in the real world: where creativity, consistency and commercial impact have to work hand in hand. As Premium Brands Director at Plzeňský Prazdroj (part of Asahi Group), she leads the strategy and performance of iconic and contemporary brands, with full accountability for both long-term brand equity and tangible business results. Her approach combines sharp strategic […]
James Moore is the Global Head of Strategy at LePub, where he serves as the primary strategic architect for Heineken Global. With over 15 years of experience driving growth for iconic portfolios including Adidas, Toblerone, and Tinder, James has a proven track record of scaling global accounts and transforming cultural signals into commercial ROI. His […]
Jessica Claar is Senior Vice President of Marketing & Communications for Mastercard in Central Europe, a role she has held since 2022. She leads the company’s brand, consumer, and B2B marketing and communications agenda across 12 markets, driving integrated strategies that support business growth, reputation, and customer engagement. Previously, Jessica held senior marketing leadership roles […]
Julie is the Senior Director of Brand Building at Kraft Heinz, responsible for driving brand strategy, media, and the internal creative agency at Kraft Heinz, The Kitchen. Julie’s leading the mission to ensure Heinz remains one of the world’s most loved and chosen brands. A seasoned marketing leader, Julie brings a unique focus on insight-driven […]
