Fernanda Martins Global Strategy Lead – Publicis Groupe Senior Strategist with hybrid background (creative and media), working on business innovation, brand strategy, and digital platforms for 15 years; helping agencies to create and implement new services across Brazil, the UK and Australia. A versatile background spans multiple industries and involves collaboration with clients such as […]
Jury Category: Multi-Market & Positive Change Round 1
Michal Mrnčo
Michal Mrnčo Head of Marketing Communications – Telekom Michal Mrnčo is an experienced marketing communications professional with over 15 years in the industry, currently serving as Head of Marketing Communications at Slovak Telekom. In this role since 2020, he leads both ATL and BTL campaigns, overseeing all major communication channels including TV, print, digital, and […]
Elena Koleva

Elena Koleva Research Director – Pragmatica Agency Elena Koleva is from Bulgaria. She has been professionally engaged in marketing research for 23 years. She is the author of several methodologies for ads’ pre-testing and evaluating ad effectiveness. Elena Koleva leads lectures on “Advertising Research” and “Methods for Researching Advertising Impact” at The New Bulgarian University. […]
Melissa Chapman
Melissa Chapman CEO – Jungle creations Melissa Chapman is the CEO of Jungle Creations, an award-winning publisher-powered agency that turns social-first expertise into measurable digital impact. She leads the agency in creating bold, platform-driven campaigns for global clients including Disney, Red Bull, Superdrug, DFS, Heineken, and PepsiCo. With over a decade at the forefront of […]
Jan Bosselaers
Jan Bosselaers Marketing Director – Heineken, the Netherlands Jan Bosselaers is Marketing Director at Heineken in The Netherlands. In this role, he is responsible for brand positioning, communication strategy, BTL strategy and campaign development & execution across all channels for a portfolio of leading beer brands. Prior to his current role in The Netherlands, Jan […]
Hannah Gillett
Hannah Gillett Senior Communications Strategist – The LEGO Group Hannah Gillett is a Senior Communications Strategist at Our LEGO Agency (The LEGO Group’s in-house global creative agency). She is responsible for facilitating the strategic integration of creative work across owned, earned, shared and paid channels for global campaigns. She has driven the comms strategy for […]
Jane Evans
Jane Evans Head of Data Strategy & Analytics – Havas Health CX Jane is an award-winning data and customer experience specialist and has been at the forefront of data and CX for 30 years working across sectors spanning healthcare, travel, telco, retail, utilities and automotive. She is passionate about harnessing the power of data to […]
Olga Shevchenko
Olga Shevchenko CMO – NovaPay Olga has 30 years of vast and successful experience in advertising and marketing with over 150 brands. She has managed Ukrainian offices of international network agencies such as Grey, Scholz&Friends and Ogilvy and has held senior marketing management positions in companies in the fields of television, fintech and banking in […]
Kateryna Spivakova
Kateryna Spivakova Director of Communications and Government Relations – KERNEL Kateryna Spivakova has over 20 years of experience in managing marketing and communications for large international and Ukrainian companies – market leaders, top government bodies and large-scale charitable organizations. She has a professional diplomas in marketing and PR and a degree in business administration. Since […]
Ilia Anufrienko
Ilia Anufrienko Founder & Creative Director – Bickerstaff.834 Ilia Anufriienko is a Creative Director, sculptor, and father of three. He is the founder of Bickerstaff.935 – a Kyiv-born agency that believes creativity should drive business growth by raising cultural standards, encouraging ethical choices, and generating long-term value for both brands and society. Under Ilia’s leadership, […]