A marketing strategist, with long experience in research, brand, media, communications and creative strategy, Melpo has worked for brands such as Nestlé, L’Oréal, GSK, Fiat, Kraft Heinz and Emirates. Currently, she is Head of Strategy at The Weekend Agency. As a Marketing Hub member and project lead for the Marketing Pulse survey, Melpo is committed […]
Stefan is Communication Chapter Lead at O2 Slovakia, one of the most significant brands in Slovakia. He leads a team of experts responsible for the marketing communication of the brand and products. He has 10 years of experience in marketing communication, CSR and sponsorship in the telco and retail industry. He significantly contributed to the […]
Zeta is a strategic planner and research strategist, with more than 20 years of experience in various roles including international qualitative research (Ipsos), consulting, and strategic planning for independent and multinational agencies, in Greece and abroad. Throughout her career, she has assisted numerous local and international brands craft effective strategies and campaigns, including Cosmote (T […]
ABOUT ME Genuinely thrilled of diving into socio-cultural realities, those shaping individuals’ attitudinal and behavioural patterns, to be then extracted, interpreted and curated into insightful messaging platforms. Those platforms in response of advancing into humanly – meaningful and contextually emotive creative output. On top of that, still rolling street-wide, skateboarding my way-out into mental and physical […]
I have over 20-years of experience in brand and communication planning. I traveled all the way from junior strategy planner to my current role as Strategy Director in Leo Burnett Warsaw. I had a chance and pleasure to work for variety of categories and brands: banking & finances (including TOP3 Polish banks and insurers), beauty […]
Fie is the Executive Director of Drum CPH, an agency she has helped shape over the past 10 years. With a background in literature and digital communication, her natural approach to advertising finds its roots in cultural and human insights, and challenges traditional platforms. Fie has driven and developed a diverse portfolio of clients, spanning […]
Viktoriia Gladchenko has considerable experience carrying out government public awareness campaigns on such issues as subsidies, energy efficiency, and pension and land reforms. Developed the communication strategy of the State Agency for e-Governance, now the Ministry of Digital Transformation. Participated in promoting a series of government e-services. Has worked in political marketing for a decade, […]
Karolina has been leading the marketing communication team at IKEA Poland for the past seven years. In this role, she is responsible for brand positioning, communication strategy, and campaigns across all channels. Together with her team of digital experts, she manages the ikea.pl website and develops social media platforms, contributing to growth one of the […]
Strategist with 20 years of experience. A graduate of the Institute of Sociology at Jagiellonian University in Krakow. Before joining Publicis, she developed her competencies at Young & Rubicam. She has extensive experience in successfully shaping communication strategies for major local and global brands, including BNP Paribas, Prudential, AXA, Nestle, Winiary, Maggi, Nescafe, NO-SPA, MagneB6, […]
Corentin Monot is the Chief Creative Strategy Officer at Accenture Song in France. Even if he failed miserably to make a career in Rugby, he has kept a strong sport mentality. His work philosophy is to help brand and companies to grow for getting better. Here are the 5 grow for getting better rules. 1- […]
