Marcin Filipiak Brand Marketing Director – Grupa Żywiec Visionary and results-driven Brand Marketing Executive with nearly two decades of leadership experience across top-tier FMCG brands. Over the years, I have had the privilege of shaping the growth of global icons such as Heineken® and Desperados®, as well as some of the most beloved local brands […]
Jury Category: Multi-Market & Positive Change Round 2
Maeve Kelly
Maeve Kelly Marketing Manager – Allianz Analytical and results driven marketing professional with over 7 years industry experience. MA level with Masters of Law from Trinity College and BA Level First Class Honours from Griffith College in Law, currently leading the strategy planning and insights team on the Allianz Ireland marketing team. […]
Lukasz Prosinski
Lukasz Prosinski Marketing director – Reckitt Łukasz Prosinski, Marketing Director SEE @Reckitt is a seasoned marketing professional with a passion for driving impactful campaigns, fostering creative excellence and driving change. With extensive experience in strategic communications and brand development gained through working in multiple countries, organizations and on many different brands, he has contributed […]
Luella Ben Aziza
Luella Ben Aziza Strategy Director – Dentsu Creative Luella is a brand strategist known for her sharp cultural instincts, creative thinking, and no-nonsense approach to commercial impact. With a diverse background moving from client side to agency, she’s always pushing for work that resonates in the real world. Currently working for dentsu Creative in London, […]
Lucie Marchais

Lucie Marchais Deputy Managing Director in charge of strategy – Artefact 3000 A graduate of Sciences Po Paris in Communication and the Sorbonne University in Philosophy, Lucie Marchais has over 10 years of experience in brand strategy, creative briefing, and digital marketing. Currently Deputy General Manager in charge of Strategies and Innovation at Artefact 3000, […]
Kristina Hustić
Kristina Hustić Marketing Director – PIK Vrbovec As a senior marketing leader with almost two decades of experience in the FMCG industry, I bring a well-rounded and strategic perspective on what drives marketing effectiveness. Having worked across multiple categories and markets, including as Marketing Director and Group Brand Director for the Adria region, my expertise […]
Joanna Okła
Joanna Okła CEO – EssenceMediacom Joanna Okła is the CEO of EssenceMediacom Poland, a leading media agency that ranks among the top three media agencies in Poland. With 23 years of experience in the industry, she has previously overseen collaboration with market-leading clients such as the Danone Group, Mars Wrigley, The Coca-Cola Company, Procter & […]
Jiří Jón
Jiří Jón CMO – ČSOB After spending 13 years in the agency industry, Jiri has recently switched to the client side where he is in charge of groupm marketing communication for ČSOB, one of the biggest banks on the market. Prior to this experience, he held various account management and strategic positions within Nydrle (now […]
Ioana Mocanu
Ioana Mocanu Group Brand Manager NPP Omnichannel Brands, Purina Corporate & eBusiness Lead for Adriatic, Bulgaria, Romania – Nestle Romania With over 20 years of diverse experience in strategic brand development and communication, including trade marketing and shopper activation, I bring a wealth of expertise to the Effie Awards Europe jury. Having worked in both […]
Greta Koleva
Greta Koleva Managing Director – Graffiti BBDO & Proximity Sofia Greta Koleva brings over 25 years of distinguished experience in marketing, PR and corporate communications. She has crafted communication strategies for top-tier companies across the banking, IT, retail and FMCG sectors. Throughout her career, Greta has held pivotal roles at BBDO Group, a leading communications […]