Lucie Marchais Deputy Managing Director in charge of strategy – Artefact 3000 A graduate of Sciences Po Paris in Communication and the Sorbonne University in Philosophy, Lucie Marchais has over 10 years of experience in brand strategy, creative briefing, and digital marketing. Currently Deputy General Manager in charge of Strategies and Innovation at Artefact 3000, […]
Jury Category: Multi-Market & Positive Change Round 2
Kristina Hustić
Kristina Hustić Marketing Director – PIK Vrbovec As a senior marketing leader with almost two decades of experience in the FMCG industry, I bring a well-rounded and strategic perspective on what drives marketing effectiveness. Having worked across multiple categories and markets, including as Marketing Director and Group Brand Director for the Adria region, my expertise […]
Joanna Okła
Joanna Okła CEO – EssenceMediacom Joanna Okła is the CEO of EssenceMediacom Poland, a leading media agency that ranks among the top three media agencies in Poland. With 23 years of experience in the industry, she has previously overseen collaboration with market-leading clients such as the Danone Group, Mars Wrigley, The Coca-Cola Company, Procter & […]
Jiří Jón
Jiří Jón CMO – CSOB After spending 13 years in the agency industry, Jiri has recently switched to the client side where he is in charge of groupm marketing communication for ČSOB, one of the biggest banks on the market. Prior to this experience, he held various account management and strategic positions within Nydrle (now […]
Ioana Mocanu
Ioana Mocanu Group Brand Manager NPP Omnichannel Brands, Purina Corporate & eBusiness Lead for Adriatic, Bulgaria, Romania – Nestle Romania With over 20 years of diverse experience in strategic brand development and communication, including trade marketing and shopper activation, I bring a wealth of expertise to the Effie Awards Europe jury. Having worked in both […]
Greta Koleva
Greta Koleva Managing Director – Graffiti BBDO & Proximity Sofia Greta Koleva brings over 25 years of distinguished experience in marketing, PR and corporate communications. She has crafted communication strategies for top-tier companies across the banking, IT, retail and FMCG sectors. Throughout her career, Greta has held pivotal roles at BBDO Group, a leading communications […]
Éva Halász
Éva Halász Strategy Director – ACG Eva is an accomplished strategist with a diverse background. She began her career in management consulting before transitioning into the world of brand strategy, working for leading agencies such as Young & Rubicam, Landor, Brash, and DDB in London, Geneva, and Budapest. Currently, Eva serves as the Strategy Director […]
Dorien Mathijssen
Dorien Mathijssen Strategy Director – TBWA Dorien’s story starts with a love for words. After graduating in Language and Literature, she dove headfirst into advertising in 2014. Her love for creativity brought her to mortierbrigade, where she helped bring daring ideas to life. Together with brave clients and bold creatives, she brought home several Effies […]
Dina Dretvić
Dina Dretvić Executive Director & Head of Creative Strategy – Imago Ogilvy Dina Dretvić is Head of Creative Strategy at Imago Ogilvy, who has spent the past 15+ years proving that strategic thinking is not just buzzwords in a pitch deck. A lifelong believer that marketing should actually work (a radical notion, she knows), she’s […]
Dave Frauenfelder
Dave Frauenfelder VP Brand, MarCom & Sponsorships – KPN Dave Frauenfelder is the Vice President of Brand, Marketing Communications & Sponsorships at KPN, the leading telecommunications company in the Netherlands. Known for his creative-driven leadership, Dave has been a central force in redefining the company’s brand strategy—focusing on long-term brand growth, emotional relevance, and societal […]