Wendy is a passionate and result-oriented marketing leader, currently Director of Growth Transformation at Heineken Global. Prior to this, she was Marketing Director at Heineken Slovakia, where she reshaped the category strategy, led the repositioning and redesign of Zlatý Bažant and drive growth of key brands while addressing new consumer occasions with key innovations. Her […]
Jacobine is Marketing Excellence Director Europe at HEINEKEN. She works closely with marketing teams and agencies across Europe on local brand portfolios and ~30 key local brands representing the majority of the regional business, from brand positioning , iconic identity and product design to translating it to great creativity, innovation and excellent execution across media […]
Friederike Offermanns is a Global Communication Manager at The HEINEKEN Company, where she shapes integrated communication for the Heineken® brand portfolio, across strategy, creative development, and international rollout. Her work focuses on building brand communication that is globally consistent yet locally resonant, combining creative discipline with a strong understanding of culture, context, and effectiveness. In […]
Jan Bosselaers Marketing Director – Heineken, the Netherlands Jan Bosselaers is Marketing Director at Heineken in The Netherlands. In this role, he is responsible for brand positioning, communication strategy, BTL strategy and campaign development & execution across all channels for a portfolio of leading beer brands. Prior to his current role in The Netherlands, Jan […]
Olya is a Marketing leader and Digital expert with over 16 years of experience across a range of industries. She started in Russia, working in the emerging advertising marketplace, and helping iconic brands to capitalise on the opportunities digital brings. In her global agency roles, she supported Bacardi and McDonald’s with media excellence and digital […]
Rob leads the global digital marketing communication and consumer connections practice at Heineken®. He brings over 15 years of experience and expertise in developing impactful brand campaigns, dedicated multifunctional teams, strong agency partnerships and innovative operating models. Within the HEINEKEN company, Rob started in the Dutch OpCo and led several campaigns and brand activation initiatives […]
