Daria Kashirina is a brand and creative strategist. She’s data-informed, not data-driven. She uses data to ask better questions, not to outsource judgement. Her job is to hold the full picture at once: what the numbers suggest, what culture is doing, and what a brand can realistically do next. She currently works at INNOCEAN Europe, […]
I have been working as strategy planner for Istropolitana Ogilvy Communication Group (Slovakia, Czechia) for last 17 years. As a graduated sociologist previously working in market research, I specialize in the psychological nuances of consumer behavior and the measurable impact of advertising on such behavior. Another subject of my strong interest is the social and cultural anchoring of […]
As a child of psychiatrist and archaeologist, I was born with the constant curiosity for human behavior, their motivations behind their actions and reactions. Now implementing this passion in real life, for almost 17 years, faithfully under one roof of the Istropolitana Ogilvy Communication Group. Working as a strategic planner in Istropolitana Ogilvy CG means […]
