Brussels, 9 May 2022: The Effie Awards Europe have announced the call for entries for the 2022 competition. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
In this year’s competition, Effie Europe has introduced new multi-market categories to better represent the marketing and business challenges that teams have overcome this year. They include a category for Electronics, Gaming & E-Sports; Health & Wellness and Social Media. The Brand re-vitalisation category has been renamed to Renaissance. Within the competition, teams can enter into three different tracks:
- Multi-market: for campaigns that run in two or more European countries.
- Positive Change: for campaigns that run in one country and are promoting the greater good.
- Best of Europe: for campaigns that won Gold/Grand Effie in a 2021 national Effie competition. This track accepts entries from countries without an Effie programme as well. These entries will go through an additional judging round.
Judging takes place in two rounds in October and November. This year’s jury is co-chaired by a client and an agency leader: Magdalena Kosińska, Marketing Director CEER at Philips Domestic Appliances and Carmen Fernández de Alarcón, CEO of Havas Spain. More information on eligibility, fees and deadlines can be found on: www.effie-europe.com/call-for-entries/.